To make change effectively you must communicate effectively.
Change communications aren't just about sharing information. They connect with the audience and make a case that speaks to both the intellectual and emotional drivers of their audience. This is a review of six steps you should consider when crafting your change communications.
Be sure to follow the process step-by-step. The process is cumulative, so you can treat it as a checklist: you should move to the next step after you are confident you understand the requirements of the one that came before.
If you'd like to download a PDF version of the chart to print out, you can get that here:
Don't forget to check out the rest of the articles on the site to learn more about how to make the case for change and help people navigate their evolving world.